Larry Berlfein

Reverse Mortgage Specialist


Who am I

Born and raised in Woodland Hills California, I have seen firsthand the broad changes and transformation in our Valley landscape and demographics from where I grew up. As a young kid, I also learned firsthand the scope of moral character in business through my Dad and Grandfather in the 45 year family business Philips Draperies and Carpet in Santa Monica. I chose a different path in business over 35 years ago but always carried with me the business acumen from my family as I learned the mortgage business. That path unveiled many opportunities and growth throughout my mortgage career, all related to the mortgage industry and serving my clients honorably and with respect.

Reverse Mortgage Originator
NMLS 516018
View My Resume


I have raised my family and maintained my residences and mortgage career all in the San Fernando Valley and have worked all outlying areas throughout North Los Angeles and Ventura counties throughout my career. And currently between my fiancée and me, we are blessed with 5 adoring children from each of our previous marriages and soon to be married in June, 2016.

Through my mortgage radio show in 2004, I was approached by Wells Fargo reverse mortgage as they were looking to build and grow their reverse mortgage division. At the time, I was a partner in a local mortgage brokerage and became disillusioned with the direction of the mortgage industry and it was easy to forecast the pending doom of the infamous “mortgage meltdown” of 2007. I was ready for a change and the timing of Wells Fargo’s offer was fortunate. I will always recall my first reverse mortgage transaction in 2005 and it became the genesis of my future career exclusively in the reverse mortgage arena. It was this transaction that quickly made me a believer in this unique and powerful mortgage product and I have never looked back.

I will always recall my first reverse mortgage transaction in 2005 and it became the genesis of my future career exclusively in the reverse mortgage arena. It was this transaction that quickly made me a believer in this unique and powerful mortgage product and I have never looked back.

My very first reverse mortgage transaction… 2005

I received a phone call from one of my Wells Fargo bankers regarding one of their long time clients. The client had an excellent banking history and established comfortable financial savings. However, this client had now expressed concerns about his finances and his mortgage and asked for any assistance that may be available. This was an amazing couple that had raised their family in their West Hills home for over 35 years. This home had warmth and family history and unbeknownst to the husband, their home was now in foreclosure. When he invited me into his home, we walked into his office where there were pictures of my client with a long history of respected and recognizable business and civic leaders. His large desk was literally covered with unorganized and scattered papers and unopened mail. In the pile were lender foreclosure notices. The other side of this story is his wife of 48 years had fallen ill and had been admitted several weeks ago to Kaiser Woodland Hills. As a result, her husband spent his time by her bedside until arriving home late each evening, ignoring mail and calls which included the foreclosure notifications.

Once we dissected the mail together, I spent the time needed to contact the lender and explain his situation along with the solution of the reverse mortgage to pay off the foreclosing lender. Although the husband had the resources to resume the monthly mortgage payments, it would have eventually exhausted funds which he wanted to set aside for his wife’s in-home care. Unfortunately, there was no long term care insurance. As a direct result of the reverse mortgage, we were able to pay off his existing mortgage hence eliminating his monthly mortgage payment. This created substantial additional monthly cash flow. Just as important, the reverse mortgage calculations provided a generous additional amount which they were able to set up in a line of credit. This line of credit would provide them the means to bring his wife home to a comfortable in-home care environment. This transition literally assisted in her recovery at home and a much less stressful schedule for her husband. I was sincerely moved when invited back months later to see her recovery and the emotional gratitude of their family. This single transaction showed me how powerful the reverse mortgage product can be when used and structured appropriately. I never looked back and am always grateful I was presented the opportunity to work with such incredible circumstances and individuals.

I appreciate how unsettling it may be in meeting a stranger and then trusting it will be a safe and honest relationship in representing you and your objectives. At the forefront of every client introduction are questions I adhere to in conversation that I feel best lays out the foundation of a successful business relationship and make the most of our time…“How can I best serve you?” “What are you hoping to accomplish, your goals?” “What are your fears or concerns?” “What have you heard about reverse mortgages?” “What are your expectations of me in working with you and your family?”

EVERY Client Matters!


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